Lets be honest ladies.... there are a LOT of white paint options out there. This is a concept that has and will continue to baffle men across the globe for the rest of time. Am I right? Seriously though, white paint can be really tricky... and frustrating.
What makes choosing a white paint hard is that there are a lot of great options, but each color choice varies only slightly. Lots of things affect paint colors in general and white is no exception. You need to consider the natural light in your space, proximity to other colors that might trick you eye and the type of white you are going for. There are three categories of white paint to consider: bright whites, warm whites and cool whites.
BM Decorator's White, BM Chantilly Lace, FB All White, SW Extra White
Bright whites are the closest you will get to a true, stark white. They are really great for trims, cabinetry or built-ins but I never use bright whites for walls. It typically ends up being too harsh and institutional.
BM White Dove, SW Incredible White, BM Swiss Coffee, FB James White
Warm whites have a more creamy undertone to them. They work great for just about any application. I recommend warm whites for walls if you are going for a more antebellum or traditional look. Use a bright white trim to bring out the creaminess of the wall color even more.
BM Winter White, BM Silver Satin, SW Eider White, SW Reserved White
Cool whites have a more gray undertone. These also work in just about any application. I recommend using a cool white for your walls if your style is more modern. Again, its a good idea to use a brighter white trim if you want to accent the cool undertone of the wall.
BM - Benjamin Moore, SW - Sherwin Williams, FB- Farrow and Ball